2025 Business Goals & Thoughts

Some 2025 Thoughts

Some ideas and goals.

2025 will likely be a massive year based on the trajectory of the past 2 months or so providing a couple of key things come through.

I’m tempted to start to talk about the sports analytics/betting side in a bit more detail here as this will be the biggest leap and ramp up throughout the start of 2025. As well as the launch of the big thing but not sure if that’ll be of interest or if there’s even much interesting to say aside from the earning tracking goals and progress.

Right Kind of Goals

Previously I did a post on anti goals, the core idea was around how could you make yourself maximum miserable.

Instead of thinking what you want or want to do, think about the worse possible situations and work backwards.

For me, a 9-5 job, that you have to commute to, which you dislike, with people you dislike and don’t respect, with the wrong goals, with no progression or learning.

That’s pretty obvious but if you zoom out what do you want to replace first?

Quitting your job means you have full accountability and responsibility on your earnings.

I know people who have said they are going to quit their job for going on a decade now, but doesn’t happen.

Others are happy in 9-5 type work but want more fulfilment, so changing how and what you are looking for, a new role, a new industry etc might be the answer.

But personally I knew very early on, around 15 that I just didn’t work with the employee type mentality, purely because you aren’t paid for value.

But there was other more nuanced things that I’ve only realised more recently around goals, anti-goals and the like.

Things like, I’m not really driven by “stuff”, but rather the ability to be able to do anything at any times without constraints or ties.

These can be a little less obvious than you think, for example having a physical office means you feel like you have-to use it, or hiring employees that may-be good but actually need more hand-holding or management.

Those are fine things, but just not something I’m interested in doing.

For anyone who knows me well I’ll be more annoyed at bad-business that’s only cost me £20 than any daily fluctuation of 5 figures through business or investments, at its core its the values and principals of things rather than the amounts of them.

Gamify

Another key is making my work/businesses/betting more of a game than an identity.

If I think of business progression and earnings as more of a game, levelling up and using earnings as the score, but playing against myself rather than anything else, it makes things a lot less stressful and also just more fun.

It’s always been an over-arching goal of mine to make £100k/month net profit consistently when combining business earnings.

This would also account for your percentage equity in a business, so if you owned 10% of a company doing £1.2M/year profit, that’s not £100k/m for you, it’s £10k/m (whether you take it out or not).

I’ve had this goal for ages now, and grinding to do it in the old structure was something I missed the entire point of entirely.

Grinding for the sake of grinding to a specific monetary goal is really not the play.

So instead I’ve rebuilt this goal over the past few years to focus more on overall net worth first and then scaled monthly net profit.

The reason is making £100k/month working a business/job you hate for 100 hours a week, that you may not even be able to sell for all that much, is a really bad idea and a terribly positioned goal.

What you get in earnings you’ll lose in lifespan and happiness so what’s the point?

It’s the question of whether you’d swap places with a 70 year old billionaire now, 99% of people say no… Hence you are the richest you’ll ever be right now.

But anyway.

Flow State & Oscillation of Work

The newer goal that I’ve had for about 2-3 years ago was to earn certain profit amounts without sacrificing overall happiness and focus on increasing net worth.

Importantly going through stages of work.

Such as working for a month, 10 hours a day, building momentum, building systems, and really pushing.

But then understanding that doing that forever isn’t what it’s about, instead trying to build something great, but understanding doing it a month earlier because you grinded isn’t all that great, you miss opportunities this way.

The biggest earner for me in December came from something that originally just came out of having time to do some unstructured research in October and November.

If I hadn’t had the time to do this, this would have never come about.

So having the time to think and understand flow work states that can last weeks and months but not years.

I don’t think you can make real progress without some struggle and long flow-state working periods and the whole work-life balance is pretty close to BS, as work-life should be “balanced” when zoomed out, not on a day to day basis.

So this isn’t just a only-be-happy-all-the-time type thing.

Instead, it’s rather understanding that £50k/month in the right way with a scalable, sellable business, doing something you enjoy (even if it’s hard at times) is a way better goal than £100k/month at-any-cost.

And you can get the balance through what you do by doing what you actually want to do. If making money and developing businesses, investments, analytical models is not for you then don’t do it. But if it comes naturally and you enjoy writing blog posts at 10pm about random business concepts then do that instead.

All this to say, £50,000/month done in the right way is the goal. Probably make some more case studies around the individual parts and how this is going to be achieved as that’s always fun.