A better month on the sports betting side to open up, felt like we were due but still nice to a smooth profit.
Although again this contained the mega swings we saw similar to last month with all the profit coming in the last week of the month.
1.) Sports Betting
Up about £13k on 428 bets, 56% win rate in October.
Importantly, the ROI and total wagered amounts.
ROI was actually quite low this month but because our total wagered amount was near 250k we made a good profit throughout.
Primarily this profit was made through Rugby Union, within “URC” there, but these swings will happen within leagues just due to natural variance.
So although URC seems incredible, this 70% win rate isn’t going to last.
Even “DEL” in hockey had crazy profitability in this time, near £10k on one hockey league in one month is not really sustainable and I expect this to retrace but it’s interesting to see how quick the upside can be with a bit of luck.
I do think some of the hockey leagues might not be perfect, there’s a few different “models” or approaches throughout those that were tweaked in mid October as well to improve profitability and stability.
In general though, happy with SB’s results this month.
2.) Futuro Labs
Next up is Futuro labs.
October saw good improvements vs September for a number of reasons.
The first is due to how volume tends to increase in Q4 for Amazon in general.
Although supplements really increase in January, we still get a small increase in profit based on this info.
This was aided by running a KWFS campaign, which improves rankings and reviews for a number of products.
Nov/Dec profits will very likely be similar and my main goal with this is to simply get over the cash flow issues I inherited with this company, get some float in the bank and then potentially push a couple of products before the January rush.
As long as this can stay around £3k/m net profit that’ll be fine for FL.
3.) Sharper Human.
Good progress on the big one as usual, still hoping to launch on the 1st December if everything goes to plan but we are relying on a number of suppliers for packaging and transport to run smoothly so we’ll see.
Will be tracking paying subscribers as our primary metric for this business once it’s up and running rather than profit or revenue directly.
I’ll also be writing a bit more extensively about this business as it’s the key brand for the foreseeable future.