Part 5 - £100K KDP Business Case Study

24th June Update

It’s been about 120 days since day 1 of the case study challenge to build a digital asset to £100,000 value in a year.

Progress is good but as always with these things, it feels slow.

In part 4 we achieved stage 1’s goal of reaching £10/day profit.

This was pretty good despite it “only” being 10% of the way there.

The reason I’m always excited about the first 10/day is that the 0-10 is usually the hardest part.

Going from just the idea to actually earning income on a regular basis is something most businesses never even get to. So despite it only being £10/day, profit is profit.

As mentioned the next “big” goal is the £30 or £33/day stage - obviously this would make us a third of the way to achieving the goals and if we can do that within 6 months (from day 1) going from 33 to 100/day and hence getting to our goal should be fairly straight forward “do more of what works”.

Part 5: 

Strong grinding.

Continuing to grind on building books, both internally and using external freelancers to do a lot of this.

All of which is having mixed results.

Some books look great and are getting launched in weeks, others are a grind and feel like losers already.

In short though we’re trending up.

Also during this time I did purchase another KDP asset for $89,000, the full write up of that is on this blog for anyone interested. These earnings obviously won’t be included in this challenge/case study as that’s probably cheating….

Current Stats last 2 weeks:

In short we’ve hit £20/day profit.

Different profitability across the board split by books but in general profitability is staying around £20/day now. Without doing much different the business has “doubled” just because once you get over that initial hump of 0-1, or in this case 0-10/day, things do get a bit easier until you hit the next plateau, which for us might be 20-30/day or we might slowly track upwards over the next few weeks and months into 30/40/50/day without changing much.

The mantra of “do more of what works” is always a good one to go with when things are going well.

Another big key this month is the VA we hired being very very good.

This is probably the first time in a long while where we’re hired someone and they’ve instantly done extremely well. She will help this KDP asset grow incredibly quick moving forward on the new-book-creation side.

The main bottlenecks with this new hire have now changed a bit, we’re now back to a point where there’s 2 main issues to real growth;

• Less competitive, highly profitable niches/book ideas.

• US launching effectively.

If these 2 bottlenecks get sold, growth should be pretty straight forward from here.