Part 8 - £100,000 KDP Brand Case Study

Week 24-28.

In part 7, linked below, I wrote about our first major dip since starting this case study.

This was hella annoying but its something that in hindsight might have been a blessing, which always seems to be the case….

The reason is down to looking at earning goals vs creating a brand.

Earning goals are easier to use to get started, but building a brand longer term is far more valuable.

Branding has always been a weak point of mine but building a brand vs project based earning goals actually makes life a lot easier when you have a more brand focused approach.

The reason is all the additional marketing strategies that are tough to track directly, can be implemented towards a brand as you are primarily aiming to grow the brand, not maximum medium-term earnings.

This is why I’m re-framing this case study a bit.

The core idea of 6 figures through KDP is still the play, but the brand will be focusing on one core niche (cooking), rather than individual product or keyword opportunities.

Within this we can test a number of other methods I’ve wanted to build out around SEO content and Ai tools.

Utilising these in a number of effective ways to build out content/niche sites related to the niche (cooking) itself, pointing multiple call to actions towards the KDP books.

Focusing on a lower number of books but potentially additional angles outside of Amazon organic search.

The KDP Earnings themselves are still stuck around the £20-25/day mark.

Although frustrating that this hasn’t grown quicker, the processes and brand is slowly getting better, understanding the longer term “growing the brand” approach even if it’s not a brand in the fact of how the main “SH” project is going to be, it’s still key to optimise around this goal.

Setting up the website, pointing people from the book to the website and optimising for email sign ups rather than initial quick ad earnings.

Obvious brand building marketing, but without taking on too much additional work.

The big push is on socials and content marketing utilising AI content writers to speed this process up.

Will talk more about this in the future but the structure is around building a simple website, generating hundreds of long tail, semi-relevant keywords to the brand in question (the more niche the better). Build content (aided by Ai) and then have VA’s review and format the content with images, links, proofing etc.

The model isn’t very complicated and has a lot of upside if the longer tail keywords can rank quickly. These sites can then be monetised with offers pointing to the cookbooks which already have semi-relevant traffic.

Although CTR’s won’t be huge, there should be enough to push a few extra sales a day once the sites are set-up.

This method mixed with the brand building + actually building a real brand on and off Amazon should be enough to push earnings towards our goals.

Another tweak is focusing on having 5 great books rather than 25 OK ones.

Currently we have 2 that meet the criteria that haven’t been fully launched and finished but are doing well. These 2 books make up £110 of the £160 total weekly profit for the brand.

So it’s already pretty clear this is the way to move forward.

This also makes the maths pretty clear;

• 5 Books, average royalty per sale of £4.

• 5 sales a day per book = 4x5 = £20.

• 5x20 = £100 daily net profit goal.

This makes life a lot easier. Especially when each book can be launched in sequence with a higher view on quality and securing the 5/day mark upfront.

This process should work on Amazon only, but the additional marketing “spokes” will benefit in the long run.

Cheers.