Going to re-do the business reports monthly to outline how all projects are moving.
Also to see how everything performs over time.
It’ll be just quick monthly updates with results, earnings and whatever looked interesting within the project.
There won’t be anything mentioned of the agency, SEO or previous businesses as they are boring and not the goals moving forward either.
1.) Sports Betting
-1% ROI on £100,000 is quite a funny one.
I don’t think I’ve had a more extreme back and fourth month in a while.
Let alone how bouncy this year has been.
May and June were great, July was terrible, August was meh, September was strangely essentially close to break-even (being down £1k in the end), although removing 3 days either way would have made insane difference either way in profit or loss.
For example, removing the 3 worst betting days would have led to the overall results being near +£13,000.
Removing the 3 best betting days would have led to the overall results being around — -£11,000.
These runs included a 10-0 run, that is winning 10 in a row. Very ideal.
As well as a 2-12 run, that’s having 12 losses in your last 14 bets… Not ideal.
Sports betting has a ton of variance, that’s not news.
What’s interesting is how dramatically this can switch even with relatively low unit sizes, with average stakes near £600 per bet.
So although I’m disappointed this was not higher, given how much volume will happen in October, I’m glad we didn’t have a heavy negative month.
September also “felt” unlucky.
Tough to realistically say whether there was “run-bad” or just normal variance but we’ll see how the October results shake out.
October volume is going to be dramatically higher than September so we’ll likely know pretty quickly if there’s any issues with the models or specific leagues within each model.
September we had 181 official bets, October will likely be 500+ with £250,000 wagered…
2.) Futuro Labs
As I mentioned in the post a few weeks back, I brought out my co-founders share of a business that has very good underlying metrics but needs some cleaning up + some cash flow solving.
As expected this business bounced back well from the PPC debacle.
About £3,000 net profit. Slightly lower in reality when you add in fixed costs, similar to what I mentioned in the post on buying out co-founder but still a strong bounce back.
Aside from the cash flow cleaning up, reducing costs and some other small tweaks there wasn’t a massive amount done last month, just a clear seeing “where we are” in terms of monthly net profit.
Moving forward with this we’ll be pushing marketing pretty hard, nothing crazy due to the cash flow issues in the business but we should still see some increase in gross profit in October, espically with the normal Amazon Q4 upticks.
3.) Sharper Human.
Good progress on the big one.
Hoping to launch on the 1st December if everything goes semi-smoothly but given the number of moving parts this might be tough.
Will be tracking paying subscribers as our primary metric for this business once it’s up and running rather than profit or revenue directly.