Go ALL IN on THE Biggest Opportunity

Diversification is Fucking BS.

This post is not relevant for 95-99% of people.

For individuals looking to have or work up through a normal job, diversification is fine, good even.

Pensions, housing, savings, investing ISA’s and all that jazz, good advice to between 95 to 99% of people.

But if you believe in yourself, your skills, drive, ambition and if you are trying to build something real, something big…

Diversifying is horrifically bullshit advice.

The issue is this diversifying mentality is what we were all taught growing up, not in a malicious way, but just in a really inconvenient way if you are trying to in that 1-2% of people.

This bad diversifying advice gets stuck in there.

I’m guilty of it now, which is one of the reasons for this post.

The reason why all this diversification advice is horrifically bullshit advice, is because for people looking to really push something, trying to build something massive, a real edge, a massive business, a pro athlete, to be the pinnacle of their field, diversification of anything related to that is horrifically bullshit advice.

Because if you are doing this (diversification), it’s not just diversification of money or capital, its actually splitting (another word for diversifying) your focus and drive.

Splitting your ambition.

It’s misaligning you.

This is a pet hate of mine, something that anyone who knows me, knows I find painful.

The misalignment of words vs actions.

The amount of people who say “work is super busy”, who I proceed to see chat shit in coffee shops for 3 hours a day is crazy.

The issue is not in the chatting of the shit, it’s in the lying about the alignment.

Half working all the time and half relaxing all the time is such an ineffective and dangerous way to live.

You literally get the worse of both sides.

You get nothing done and you aren’t fully relaxing/resting in the process.

When you work, work hard, smart, go all in.

When you relax, say it and do it.

It’s also my qualm with the whole work-life balance point. When work-life balance is discussed on an intra-day or intra-week basis, this qualifies as horrific bullshit advice, but that was bitched about in the 2025 business goals post so we’ll leave that rant there.

To become great at anything you have to focus intensely on that one thing.

Everyone already knows this but it applies to personal goals and opportunities as well.

For the purpose of this post it’ll just be financial/monetary/freedom focused. But the rule holds for anything; athletic, scientific research, physical.

You don’t see a sprinter also competing in the marathon.

Which is a dumb example until you see people increase their savings and pensions contributions at the same time as buying flashy new shit, at the same time as starting a business….

What game are you playing?

Just decide and then actually play that game.

It’s the same reason why I don’t trust someone in a start-up who has a pension contribution, a flashy car or a mortgage on a nice house. Are you trying to win the business game or win the slowlane status game?

Either is fine, not both.

Anyway.

Go ALL IN on THE biggest opportunity

This is a concept I’ve been playing around with over the past couple of months and only recently got clear and succinct enough to write about.

Trying to clarify on some of the key parts, “go big” is not right, it’s quite generic and doesn’t mean much nowadays, but also just going all in when it’s on the wrong thing is also obviously not the play - but you usually don’t know it’s the wrong thing at the time, so that phrasing didn’t work either….

So instead this is what I’ve come up with:

Go all in on the biggest opportunity.

This phrase has 3 key components.

Focus - It’s THE biggest opportunity not the top 3, the best 5 or your mate’s new side gig. One singular thing.

All In - Go all in on said one thing. Pretty self explanatory as having one thing means you will go all in on it, but do this for real, don’t half ass it. For at least a year, a decade is probably better though, if that seems like too long it’s probably not the right thing.

Opportunity - Focusing and going all in on something can still be terrible if there isn’t opportunity there. In a business sense the market has to be trending that way and timed right. From a personal sense your skills have to relate and match the opportunity to some extent.

Go all in on your biggest current opportunity.

That may change as you develop this through time but you’ll know when to shift if this is done right.

The Lollapalooza Effect.

The Lollapalooza Effect is a term coined by investor Charlie Munger to describe how multiple factors can combine to produce a significant outcome. This effect can be seen in both positive and negative scenarios.

When the combination of energy, capital and focus, go (all in) into one opportunity.

Momentum breeds momentum.

Fuck Diversification

This is my main point.

Diversification isn’t even what famous investor do.

Warren Buffett who many think is pro diversification is actually massively against it.

Diversification is protection against ignorance.

Diversification is for those who don't know anything.

Both quotes from Munger & Buffett.

But to go a step further with this example, Buffett & Munger’s success was not from anything related to diversification it was from concentration of focus (on the skill of investing in stocks, valuing businesses, etc).

Doing it for 80 years.

All in.

When you have found the big opportunity, go all in on it, don’t diversify away from it.