Part 6 - £100K KDP Business Case Study

The First Plateau - More of What Works & Better.

A reminder: the £100K KDP case study is building a £100k business from scratch within 12 months doing none of the tasks myself, more info on the “rules” is in part 1.

Part 6 is marks the first plateau of earnings since we’ve started.

As of 10th July we’re “stuck” on this £20/day profit mark.

As mentioned in part 5, this first plateau was always going to come.

In some businesses it can be at £5/day in others its £200/day, maybe £20k/day. But it always seems to be quite obvious when it does hit.

For us, we’ve been stuck at roughly £20/day for 5 weeks.

In the sense that, if no other proactive action was taken within this business it would be at this level forever, maybe decreasing over time most likely.

So what’s the plan?

The plan is to do more of the same but slightly better.

So we’re launching more books in opportunities we see are potentially very profitable, as well as hitting rankings + reviews hard. With the key being to only launch one new (better) book every 2 weeks or so. With a maximum of 2 per month.

Although the cost of this is quite high, to launch both in the UK and the USA, the up-side is that if/when one of the books sticks on one or both marketplaces, the earnings should increase substantially. The issue simply is, we still are never quite sure which ones will stick or which will potentially fail.

I’m still quite confident we can do the same thing (but better) and get closer to the half-way £50/day, goal for this case study. The good news is it’s still only week 16, so we’re almost a third of the way through the year and quite close to being 1/3rd of the way to our profit goal (with the hardest part out of the way, zero-one).

So we’re not into panic-stations and re-develop processes and strategies yet, it’s do more of what has worked and simply do it better.

22nd July Update:

Quick update to finish off part 6.

We’ve secured up the £25/day earnings now, 2 weeks in a row around this mark, so its a very slight jump from the £20/day plateau but not enough to say that we’ve “broken through” that plateau yet. Think we’ll have to use £33/day as the official “broken through” figure.

So £25/day currently (25% of the way there I guess?) and week 18 (/52) so 35% of the year completed for the challenge.

Next mini milestone is £33/day.

Q4 Note

Another side note is that Q4 seems to be very profitable for KDP, so naturally over the next 6 months I wouldn’t be surprised if we increased profits just by being in the market at this time, earnings look to double in Q4 compared to 1/2/3, based on the sales information on Empire Flippers and other similar broker sites for KDP businesses.

It looks like December itself is anywhere from 50-150% better for most KDP businesses vs an average month prior, so if we reach £50-60/day profit before November, that might be enough to push us over £100/day with the Nov-Dec rush for that period. Although probably not enough to get the business valuation to £100k.